Business Problem Solving & Execution

Your business has problems.
I find them. I fix them.

Fifty years of field experience. No associates. No decks. Just a direct conversation and real work until it's done.

See how it works  ↓

Your business is running you.
It should be the other way around.

"We've always done it this way" — and it stopped working, but no one wants to say it out loud.
📉
Sales are flat or slipping and you're not sure if it's the market, the team, the pitch, or all three.
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You've got good people doing the wrong things — and no clear system to change that.
🧩
You know something is broken. You just can't see it clearly from inside the building.
50
years spent solving exactly these kinds of problems — in the field, not a boardroom.

Most consultants will hand you a deck and a bill. I hand you a plan — and then I work it alongside you until it's done.

Identify the problem.
Fix the problem. Move on.

Simple in theory. Rare in practice. Most consultants specialize in telling you what's wrong. I stay until it's right.

01

Sales & Revenue

Stalled pipelines, underperforming reps, unclear territories, weak channel relationships. I've lived this world for five decades. I know where the leaks are.

02

Operations & Process

Bottlenecks, redundancies, tasks that fall through the cracks. I walk the floor, ask the uncomfortable questions, and build systems that stick.

03

Strategy & Direction

When you're too close to see clearly, an experienced outside perspective changes everything. I help you decide what to stop, start, and double down on.

Fifty years.
No shortcuts.
Just experience.

I'm Will Draper. I spent the better part of five decades in field sales, running national sales forces, managing distribution channels, and working through three ownership transitions as VP of Sales & Marketing. I've seen businesses thrive, stumble, and recover — and I know the difference between a problem that's fatal and one that's just stubborn.

Squared Away and Done isn't a consulting firm with layers of associates and a polished methodology binder. It's me — in your business, looking at what's actually happening, and working with you to fix it. Directly. Practically. Without wasting your time.

I work with small and mid-sized business owners who are tired of treading water. If you want someone who has genuinely been in the trenches — and not just read about them — let's talk.

50+
Years in industrial field sales, distribution, and sales leadership
VP
Sales & Marketing — built and managed national sales forces through multiple ownership cycles
Indy
Independent manufacturers rep — covered New England and upstate New York
1:1
You work with me directly. Every time.

Four steps. No mystery.

1

Conversation

We talk. You describe what's bothering you. I listen harder than most people will.

2

Diagnosis

I get into the business — the real one, not the presentation version — and find the actual problems.

3

The Plan

We agree on what needs to change, in what order, and what "done" looks like.

4

Execution

I work it with you until it's fixed. Not handed off. Not explained. Fixed.

Ready to get squared away?

No intake forms. No gatekeepers. Just reach out directly and we'll figure out if I can help.

Call or text — whichever works for you.